The video game industry is a highly competitive market where success often hinges on effective marketing strategies. However, game development is an expensive and time-consuming process, making it crucial for game publishers to optimize their marketing efforts and maximize returns on their investments. In this article, we explore a potential solution that can help game marketing teams make data-driven decisions, improve targeting, and enhance overall marketing effectiveness.

The Problem: The Costly Nature of Game Development and Marketing

Creating and marketing games require substantial financial investments. Game development projects often span several years, demanding significant upfront funding from publishers. This necessitates careful budget allocation to ensure the highest possible return on investment (ROI). Therefore, game publishers face the challenge of efficiently utilizing their marketing budgets to reach the right audience and generate interest in their games.

The Solution: Harnessing Data and Analytics

To address the aforementioned challenges, game marketing teams can leverage data and analytics to gain insights into their target audience and make informed decisions. Tilted, a platform that facilitates user data collection, can play a crucial role in this process. By registering a game with Tilted, game producers gain access to valuable user data, including demographic information such as age, gender, and location, as well as blockchain wallet activity.

Understanding the Whales, Day Traders, and True Believers

The data obtained through Tilted enables game publishers to identify distinct user segments within their player base. By analyzing blockchain wallet activity, publishers can differentiate between various user profiles, such as whales, day traders, and true believers.

Whales refer to users who make significant investments in games, often spending substantial amounts on in-app purchases or virtual items. Identifying these high-value users allows publishers to tailor marketing strategies that cater to their preferences and behaviors, potentially increasing revenue.

Day traders are users who frequently engage in short-term transactions within the game’s ecosystem. Recognizing this segment can help marketers design promotional campaigns and offers that incentivize frequent transactions, thereby boosting engagement and driving revenue.

True believers represent users who are deeply invested in a game’s concept, story, or community. Understanding this segment helps marketers develop strategies that foster loyalty and advocacy, building a dedicated player base that contributes to long-term success.

User Control and Privacy

Tilted prioritizes user control and privacy, allowing individuals to decide whether to remain anonymous or share their data. When a new user joins Tilted, a unique wallet is generated, attaching a unique identifier to their TiltedID and PlayerID for each game registered within the Tilted ecosystem. This approach ensures that users’ personal information remains protected while enabling publishers to derive meaningful insights from aggregated and anonymized data.

Benefits of Data-Driven Decision-Making

Adopting data-driven decision-making processes can offer several advantages for game marketing teams. By leveraging insights obtained from Tilted’s data and analytics, publishers can:

Target marketing efforts more precisely: With a better understanding of their player base, publishers can tailor their marketing campaigns to resonate with specific user segments, increasing the chances of attracting and retaining players.

Optimize marketing budgets: By analyzing user behavior, publishers can allocate marketing budgets more efficiently, focusing resources on strategies that yield the highest ROI.

Enhance player experiences: Data-driven insights enable publishers to make informed design decisions and introduce features that align with player preferences, resulting in more engaging and enjoyable experiences.

Foster community engagement: Recognizing true believers and understanding their motivations allows publishers to cultivate a vibrant community, encouraging player interaction and loyalty.

In the competitive landscape of the gaming industry, effective marketing strategies are crucial for success. Leveraging data and analytics, as facilitated by platforms like Tilted, empowers game marketing teams to lead the change.