PUBG Mobile is a popular battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. The game has enjoyed immense popularity since its launch in 2018, particularly in Asia, where it has become a cultural phenomenon. In recent years, the emergence of web3 gaming and the video ecommerce market has added a new dimension to the PUBG Mobile experience, and the game continues to evolve in exciting ways.
Web3 gaming refers to the integration of blockchain technology into video games. This technology enables gamers to own and trade in-game assets, as well as earn cryptocurrency as a reward for playing the game. This has created new opportunities for players to monetize their gaming experience and has also led to the development of decentralized gaming platforms that are not controlled by a single entity. As a result, web3 gaming is poised to revolutionize the gaming industry by giving players more control over their gaming experience and creating new revenue streams for game developers.
PUBG Mobile has already embraced the web3 gaming trend by introducing its own cryptocurrency, called “UC” (Unknown Cash). Players can earn UC by completing in-game challenges or by purchasing it with real money. UC can then be used to purchase in-game items or to participate in tournaments that offer real-world cash prizes. This has created a new economy within the game that rewards players for their skill and dedication.
Another trend that is transforming the gaming industry is the emergence of the video ecommerce market. This refers to the practice of using video games as a platform for advertising and selling products. In Asia, this trend has gained significant traction, with companies using popular games like PUBG Mobile to promote their products and reach a younger, tech-savvy audience.
For example, in India, online retailer Flipkart partnered with PUBG Mobile to launch a new in-game event that offered players the chance to win prizes by completing challenges. The event was a huge success, with millions of players participating and generating significant buzz on social media. This demonstrates the power of video ecommerce to reach a large, engaged audience and drive sales.
The video ecommerce trend is also creating new opportunities for game developers to monetize their games. QGlobe’s B to C app “Tilted” is set to revolutionize the streaming gaming ecosystem by combining phyidigital item for sale. A combonation of digital in game assets and merch stores all in one “watch and buy” feature enabling fans to buy their favorite in game asset from their favorite games and purchasing merchandise like hoodies and hats from their favorite gamer or influencer. For example, PUBG Mobile has introduced in-game advertising that allows brands to display their logos and products within the game. This creates a new revenue stream for the developers and allows them to continue to invest in new features and content for the game.
In conclusion, PUBG Mobile is a game that has adapted to the changing landscape of the gaming industry. By embracing web3 gaming and the video ecommerce market, the game has created new opportunities for players to monetize their experience and for developers to generate revenue. As the gaming and SocialFi industry continues to evolve, it will be exciting to see how PUBG Mobile and other popular games adapt to new trends and technologies.