Metaverse is a representation of the natural world in a virtual setting, there is no question that it will open a world of opportunities for brands to thrive. Marketers are already experimenting with NFTs to accomplish a wide array of goals — from driving brand awareness to increasing customer loyalty and even monetizing their user bases. In the web3 realm, brands are rigorously collaborating and it gives the reach to both parties. This shift is mainly being ushered in through immersive, branded, and VR-enabled realities.

QGlobe being a pioneering web3 company and an accelerator for NFT projects, acknowledged that we are essentially going to be living two different realities: one is the offline world that we’ve always known, and the other will be a virtual representation of the world around us. Being able to be found by your customers in both of these worlds will be crucial for success.

QGlobe being an IGO launchpad is taking the lead by enabling and allowing more and more projects to develop and reach their full potential and to achieve this brand partnership is integral. This helps projects to reach a certain audience and increase the engagement and awareness around the project. QGlobe’s extensive and meticulous strategy for its projects to succeed is clearly demonstrated as Mighty Hercules NFT project securing a brand partnership with Adidas, Lipton and LG. For QGlobe’s partners to collaborate with such prestigious and well known brand is a win for QGlobe and testimony to the fact that the company is focusing on all the avenues that ensure a successful NFT project.

The Mighty Hercules NFT collection was launched by world-renown contemporary artist, Emre Yusufi, in collaboration with Studio Bigger, the Pixar of the Middle East and AAA metaverse development studio.

Emre Yusufi is a well-known name in the art community worldwide. Emre is a globally established contemporary sculptor and digital illustrator. He is a graduate of the Academia Italiana Fine Art School in Florence, received his B.A. from Marmara University Fine Arts Faculty of Graphic Arts, and received his M.A. from Yeditepe University of Visual Communication Design and Graphic Arts. The Turkish artist is famous for his spectacular ability to create visually impressive and theatrically bold art pieces and his works have been shown in different exhibitions and permanent installations worldwide, including nightclubs, museums, and airports. His art is well known across Europe, the Middle East and the USA.

He has been participating in international art fairs like Art Basel in Miami, museum appearances, and made some personal exhibitions and has received several awards. Many of Emre’s artworks have become part of some important art collections in Istanbul, London, Paris, Courchevel, Cannes, Luxembourg, New York, Miami, Rome, Bologna, Honfleur, St. Paul de Vance, Monaco, Spa. His works focus on re-creating Hercules in our modern daily life, which is apparent in his collection of hyper-realistic sculptures, Hercules series.

This combination of marketing of virtual and physical goods with the immersive worlds of NFTs and metaverse can serve as a bridge between web2 and web3 which is integral to attract more consumers, developers and artists and in turn it will be a success for companies like QGlobe and their collaborators. Hence, preparing for the impending changes caused by the metaverse will no doubt be essential for success. Brands can start to create virtual representations of their products now to ensure that they can be found by other people in this new universe. And accelerators like QGlobe must be ready when the opportunity presents itself.