Social Commerce in Southeast Asia & Future Trends
The e-commerce market in Southeast Asia has experienced significant growth since the mid-2010s, which has accelerated during the COVID-19 pandemic. From 2016 to 2022, the total value of e-commerce sales in the region grew fivefold annually, with e-commerce’s share of all retail sales increasing from 5 percent to 20 percent. This growth is not limited […]